From 1638-1715, Louis XIV instigated the fashion and competitive consumption we see. At this time, consumption was basically only limited to the elite people and upper class members, as stated by Yuniya Kawamura in her book, "Fashion-ology." She discusses how only the elite were able to afford all the wonderful things in the fashion world whether it was clothes, accessories, or other goods.
Wednesday, May 20, 2009
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