Hello Kitty: A Lifetime Obsession

Sanrio's Hello Kitty, according to Sharon Kinsella, originated in 1971 as merely a stationary company for Japanese school students. (Kinsella 1995) At the time who would've thought that the simplistic cartoon character of a cat would be an icon with such staying power in decades to come. About 39 years later, Hello Kitty is bigger than ever. The mouthless cat is now redesigned and modernized

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