Is Consumerism Gendered?

I've recently started to wear makeup. I never used to because I was really into theater so I would only wear makeup for the stage, which was thick and heavy and really annoying to remove. But my friend, who works with my in the bookstore at the Clinque counter, convinced me to start buying some makeup to wear for like parties and stuff and I must admit, I like it. I especially like wearing some

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